Telephone Tracking allows you to monitor calls out of your website and know exactly what marketing activity brought them there; whether it was from a different website, Google or your own paid search campaign.
So no more will you have to guess how your caller has discovered you.
Why you want Call Tracking
Call tracking is a vital tool for any business that spends money on advertising across multiple channels. Clients with AdWords possess an intrinsic need to monitor the calls that are relevant to their keywords, in order to understand which keywords provide call conversions. call phone tracking Without visibility of call conversions, it is not really feasible to work out if your investment in the keywords on your portfolio is providing value or not. Is just tracking AdWords call conversions ?
Most clients are looking to monitor not only PPC, but additionally SEO, Display, Affiliates, Social Media as well as Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the power of a 3rd generation phone tracking system such as Call Conversions Tracking comes in, as it lets you see your ROI for each of these vital channels not just Google PPC. This is essential actionable data allowing you to optimise the efficacy of each of your marketing channels, crucial to the success of any business enterprise.